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For Julz, I independently managed and grew the brand’s social media presence from the ground up. I created all content using original photography shot on DSLR cameras, edited in Photoshop, and tailored specifically for jewelry-focused visual storytelling. I handled full social media management, including planning and delegating posts, writing scripts for Reels, and developing consistent branding and messaging across platforms. In addition to content creation, I produced monthly performance reports tracking reach, follower growth, engagement rates, and post performance to guide strategy. Through consistent posting and audience-focused content, I successfully grew the page by several hundred followers, increased average post reach by approximately 40–60%, and improved overall engagement through reels, captions, and storytelling-driven visuals—demonstrating both creative and analytical strengths in small business social media growth.
